Company News, Packaging News

Amika Debuts New Packaging

Redesign featured on hair care and styling products.

Brooklyn-based indie hair care brand Amika recently revealed new packaging for all its wash and styling products. The updated look went live on loveamika.com, Sephora.com, Birchbox.com and in salons nationwide. It also launched in 58 Sephora stores across the country with a customized endcap.  The entirety of the packaging relaunch was designed in-house by amika’s Creative Director Vita Raykhman. She designed custom cylindrical bottles inspired by the baton. While its vibrant signature pat...

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